Baked Goods, Doughnut Sales Growing Despite of Consumers' Healthy Aspirations

Consumers' desire for healthier snacks helped boost meat-snack and nutritional-snack sales, but it's baked goods and doughnut sales that grew by double digits in the first half of 2014, according to IRI c-store data for the 24 week period ending June 15, 2014, quite a turnaround from 2013.